Master Your Purpose. Create Clarity in a World of Complexity.

I’ve always been driven to help people grow, feel supported, and perform at their best — with clarity, rhythm, and confidence.

That drive didn’t begin in boardrooms. It started in top-level hospitality, where timing, warmth, and service define success. Helping people feel seen and supported became part of who I am.

Sports added another layer: discipline, teamwork, resilience, and the habit of continuously raising the bar — professionally and personally.

After studying Business Economics and completing a Post-Master in Accountancy, I joined Arthur Andersen. There, I learned how organizations really work beneath the surface: structures, behavioral patterns, hidden bottlenecks, and cultural dynamics that rarely show up on paper.

As CFO of a 300-employee organization, responsibility became tangible. Later, as an interim manager and coach across SMEs, corporates, and scale-ups, the same pattern kept repeating itself:

• Behavior is difficult to change

• Structure is difficult to sustain

• And in many organizations, day-to-day chaos becomes the real boss

Financial scans confirmed it. Mentoring founders at Startupbootcamp confirmed it again. Different symptoms — the same root cause: mindset, structure, and execution are rarely aligned.

While shaping what would later become ICR, I experienced these struggles personally. The pressure. The chaos. The tension between short-term survival and long-term ambition. The constant search for clarity, balance, and rhythm.

At one point, I was told I couldn’t speak about entrepreneurial pain because I hadn’t lived it myself. Today, the opposite is true. I didn’t just design ICR — I lived the very problems it was built to solve.

At the same time, I could only build it because of what came before: my academic background, auditing experience, CFO role, interim leadership, and coaching work.

That combination allowed me to see the system behind sustainable organizational success — long before I experienced the pain personally.

In my forties, after a period of deep personal and professional growth, one question became unavoidable: What legacy do I want to leave behind?

If no integrated, practical system existed to help organizations grow with clarity, rhythm, and sustainable performance … I would build one.

That system became ICR — the Growth & Success Platform that aligns mindset, structure, and execution in daily practice across the entire organization. Not just to measure organizations, but to help people and teams truly thrive.